Mazda RX-7 GS Sports Car Ad

Mazda RX-7 GS Sports Car Ad
Mazda RX-7 GS Sports Car Ad

Old magazine advert for Mazda RX-7 GS Sports Car. Circa 1980.

The 1980 Mazda RX-7 GS
Just one look is all if takes to appreciate the exceptional value of the Mazda RX-7 versus Datsun 280ZX or Porsche 924.
As remarkable as the Mazda RX-7 is on its own merits, it looks all the better when compared with the competition. Because the sleek, aerodynamic RX-7 is virtually everything you could want in a refined sports car—at an almost unbelievable price.
It can reach 0-50 in 6.3 seconds. Its inherently compact rotary engine is placed behind the front axle, for ideal weight distribution and superb handling.
In auto racing, a specially prepared RX-7 won its class at the Daytona 24-hour race. Another RX-7 set a world speed record at Bonneville.
The smoothness of the rotary engine makes the RX-7 a quiet sports car. All this performance from a car that can attain excellent gas mileage on the open road.
17 EST.mpg 28 EST.** hwy mpg
But the front mid-engine RX-7 offers infinitely more than performance. It also provides extraordinary comfort.
So if you know what you want in a sports car, and you don’t want to pay a king’s ransom to get it, take a look at the RX-7 GS or S Model. The beautifully-styled, high-mileage, high-performance sports cars from Mazda.
You’re also going to like the looks of RX-7 GS standard features.
AM/FM stereo radio with power antenna • Side-window demisters Cut-pile carpeting Tinted glass • 5-speed • Tachometer • Styled steel wheels • Steel-belted radial tires Front and rear stabilizer bars • Ventilated front disc and finned rear drum brakes with power assist • Electric remote hatch release. 3-speed automatic transmission, air conditioning, aluminum wheels and sun roof available as options.
$8295 *
*Manufacturer’s suggested retail price for GS Model shown. S Model $7495. Slightly higher in California. Actual prices established by dealers. Taxes, license, freight, optional equipment, and any other dealer charges are extra. (Wide alloy wheels shown $275-$295.) All prices subject to change without notice.
**EPA estimates for comparison purposes for GS Model with 5-spd. Trans. The mileage you get may vary depending on how fast you drive, the weather, and trip length. The actual highway mileage will probably be less. California, 16 estimated mpg, 27 estimated highway mpg.
Mazda’s rotary engine licensed by NSU-WANKEL
MAZDA (logo)
The more you look, the more you like.

PAN AM Airline Ad

Pan Am Airline Ad
Pan Am Ad

Old magazine ad for PAN AM airlines. Circa 1979.

Travel in style.
Dine in style.

Pan Am’s big 747’s have a First Class dining room upstairs – the only one in the air.
It’s not just another restaurant but a very special place to dine, with the kind of food you’d expect among the stars *****. There’s a full menu to chose from – the roast beef, freshly cooked, is carved at your table. And there is a selection of fine wines and liqueurs.
Like the best restaurants, you have to book early. So ask your Travel Agent to reserve your table when he books your flight across the Atlantic.
It’s all part of Pan Am’s World.
PAN AM logo
The world’s most experienced airline.

VW Rabbit Ad

VW Rabbit Ad
VW Rabbit Ad

Old magazine ad for Volkwagen Rabbit. Circa 1980

This one drives a Volkswagen Rabbit.
Now. We would love to tell you what a brilliant choice he made.
How many different cars he checked out. How smart he was to choose a Rabbit.
But the fact is, he didn’t have much of a choice at all. A snowplow driver has two crucial needs:
1) Easy starts in the middle of winter.
2) very good maneuverability in very bad weather.
Which means he needs both fuel injection for those starts and front-wheel drive for that maneuverability. Guess what?
With the exception of our own cars, there is only one car in the Rabbit’s class that gives you both front-wheel drive and the option of fuel injection: the Rabbit itself. And with these features it’s safe to say that only one car in this class combines the starting ease and maneuverability in snow like the Rabbit itself: the Rabbit itself.
Snowplow driver or not, we think you’ll be impressed with the way the Rabbit is put together. With its performance, its handling, its carrying capacity.
Car and Driver was very impressed: “The Rabbit does more useful and rewarding things than any other small car in the world.” Now the question is:
Does the man who drives the snowplow own a Rabbit to help him do his job?
Or does he do his job to help him own a Rabbit?.
(VW Logo)

Newport Cigarette Ad

Newport Cigarette Ad
Newport Cigarette Ad

Old magazine ad for Newport brand cigarettes. Circa 1978.

Alive with pleasure!

After all if smoking isn’t a pleasure, why bother?

18 mg. “tar”, 1.3 mg. nicotine av. per cigarette. FTC Report May 1978.

Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health

Firestone Ad

Firestone Tire Ad
Firestone Tire Ad

Old magazine ad for Firestone tires. Circa 1978.

Grease is rolling on Firestone Super Stones

Would any car that stars in a Hollywood musical be seen in the company of ordinary tires?
Certainly not “Greased Lightning”, the automotive heartthrob of Paramount’s new hit, “GREASE”.
Here’s a car that calls for a tire that’s got real star quality. So right away the call went out for Firestone.
Naturally, because Firestone makes the Super Stones. Like our SS Radial and Super Stones raised white letter tires.
Discover ‘em for yourself now at your nearest Firestone retailer. In 50, 60 and 70 series, so you can put the width you want just where you want it.
They’ve all got the good looks that’ll catch any machine along the path to stardom. Including yours.

Firestone (logo) SUPER STONES

Firestone tires are featured on “Greased Lightning”, the car that stars in Paramount’s production of “GREASE” See it at your local theatre. GREASE Paramount Pictures Corporation

Ford Truck Ad

Ford Truck Ad
Ford Truck Ad

Old magazine advert for Ford Trucks. Circa 1978.

Free-Wheelin’ Fords. They’re TNT!

Free Wheeling means factory-customized trucks with dazzling interiors, special paints, trick wheels and blacked-out grilles. Start with the Free Wheeling Stateside pickup shown below with rainbow stripes, blacked-out grille and front bumper, forged aluminum wheels (4), RWL sport tires. New Free Wheeling Fords. They’re TNT. And they’re ready at your Ford Dealer.

Free Wheeling Bronco
Comes equipped with black bumpers, mirrors, sport steering wheel, swooping tricolour tape treatment, spoke wheels and RWL tires.

Free Wheeling Courier
Get it with oval RWL tires, cast styled aluminum wheels (4), GT bar, push bar, fog lamps, custom accent tape stripes, and more.

Free Wheeling Van
Includes sport steering wheel, black painted rocker panels, black front/rear bumpers and mirrors. A separate interior package option is also available. Van shown with additional factory options, owner-added stripes.

Built Ford Tough (logo)
FORD 75th Anniversary  (logo)

Lotus Eclat Car Ad

Lotus Eclat Ad
Lotus Eclat Ad

Old magazine ad for the Lotus Eclat car circa  1976.

Exclusivity-Practicality with Performance

Optimising style, performance and Safety with Economy, the new Lotus Eclat is a prestige, occasional 4 seat sports car with superb handling characteristics. Constructed by the very latest GFRP techniques with the most modern technology. The Lotus Eclat offers the safety features proven in the Lotus Elite – winner of Europe’s most coveted award – the Don Safety Trophy. The comprehensive range of 4 model options include five speed gearbox, power steering, air conditioning,  stereo cassette/radio and alloy wheels. Powered by the Lotus 907 2 litre twin overhead camshaft engine, the Eclat has a top speed of 132 mph, with an average consumption of 28 mpg. Cruising range is approximately 420 miles with 15 gallon tanks. The large boot has a luggage capacity of 13 cu.ft. Recommended UK retails prices including car tax and VAT from £7,131.15 to £8,104.94

Lotus (logo) éclat

Lotus Cars Limited (Marketing) Norwich, Norfolk NR14 8EZ Telephone Wymondham (0953) 603411

Please send me information on the Lotus Eclat and/or arrange for me to have a test drive. I am/am not over 18 years of age Name Address Tel No.

All prices correct at time of going to press. Lotus Cars Ltd. Reserve the right to changes prices or specification without prior notice. Photographs may sho optional equipment. Delivery, number plates and rear seat belts extra.

Porsche 911 Car Ad

Porsche 911 Ad
Porsche 911 Ad

Old magazine ad for Porsche 911 car circa 1978

It could only be one car
Porsche 911. Uncompromisingly engineered. Proven reliability.
To give power without stress. High performance on two star petrol with excellent consumption. 12000 miles between oil changes and servicing. A six year guarantee against sub-frame corrosion. And for the true driver, the most satisfying motoring of his life.
There are four models in the Porsche 911 line-up: 911SC Coupé, and Targa, 9ISC Sports Coupé and Sports Targa.
All models are powered by a 3 litre, 6 cylinder 180 bhp engine with standard 5 speed manual gearbox or optional extra Sportomatic transmission. All have electric windows and tinted glass. Coupés have electric sunroofs.
Targas have a weatherproof lift out centre roof section, which folds for stowage. SC Sports models also feature forged alloy wheels, low, wide tyres, sports shock absorbers, spoilers, stereo radio/tape unit and electric aerial.
Price for the 911SC models £12,600*. Price for the Sports models £14,100*.
Could it be the one and only car for you?
Porsche 911 (logo)
Porsche Cars Great Britain Limited, Richfield Avenue, Reading RG1 BPH. Tel 0734-595411 Tourist and Diplomat enquiries Tel 01-568 8700.
*Prices shown, correct at time of going to press, include Car Tax, VAT and Seat Belts. Delivery and number plates are extra.
The full Porsche line up includes the 924, the 924 Lux, the Turbo and the Car of the Year, 1978, the new 928.

JBL L212 Speaker Ad

JBL L212 Speaker Ad
JBL L212 Speaker Ad

Old magazine ad for JBL speakers. Circa 1977.


You’ve never heard anything like it. Not from us. Not from anyone.  JBL’S new L212: a totally new picture of high performance sound, from the people who wrote the book.

You hear the whole sound first. And when you catch your breath you search for words to describe the depth, the detail, the etched precision of the music.
That stunning pair of three-way speakers is sending clean, undistorted sound to every corner of the room.  At every frequency. At every level. Loud or soft.  High or low. It doesn’t matter. The energy is constant.
You’re experiencing three-dimensional imaging: Vocal up front. Lead guitar two steps back and one to the left. Drums further back. The piano closer, almost off right edge of the sound. Suddenly you’re aware of a fullness in the music that you’ve heard before but never associated with recorded sound.

The bass!  You’ve been hearing all of the bass, all of the fundamental tones you couldn’t bring home from the concert.  It’s not only everything you’ve heard before. It’s everything you haven’t.  The music is rich with sound at the lowest limit of your hearing.

Then you see the third speaker.  The hero of the piece: The Ultrabass.

The Ultrabass is a system in itself – woofer, amplifier, equalizer and enclosure – designed, mated, blended to do one thing perfectly: reproduce sound at the threshold of sub-sonic frequencies.

It brings all the low frequency music within audible range, balancing it perfectly with the rest of the music.  Without boominess. Without resonance.  It also electronically sums left and right signals below 70 Hz – virtually eliminating turntable rumble and record warp noise.  And, because of the non-directional character of the low frequency sound, the Ultrabass can be placed almost anywhere in the room.  Without any loss of the three-dimensional imaging.

The Ultrabass pays one final dividend: it allows the two three way speakers to be specialists, too.  They can concentrate on the top 95% of the music (Listen to the whole system, and you’ll hear what that means.  Even at a rug curling, rock concert loudness, you’ll get a clarity, a smoothness, an enthusiasm for detail you’ve never heard before.)
Finally, you look for the monster amplifier that’s driving all that sound.  There isn’t one. The L212 takes one fourth the power you’d need with a conventional low efficiency loudspeaker.

That’s the story.  What you’ve been reading about is, essentially, a no-compromise loudspeaker system. The only compromise is the price. The L212 is an expensive loudspeaker system. (the L212 may take a little while becoming a household word.)

In the meantime, we have one suggestion: Contact the JBL Distributor in your country and he’ll be happy to provide you with all the technical information on the L212 including an engineering staff report from JBL.
Nothing fancy except the specs.
You’ve never heard anything like it. Not from Us. Not from anyone.  JBL (logo)

James B. Lansing Sound, Inc., 8500 Balboa Boulevard, Northridge, California 91329

Bacardi Rum Ad

Bacardi Rum Ad
Bacardi Rum Ad

Old magazine ad for Bacardi Rum. Circa 1979.

At 4.30 Harry sets up the Bacardi for the evening rush.

4.30 is Harry’s busy time. that’s when his customers come at him in waves, or rather out of them.
Harry’s customers spend lunchtime in the shade, working up to some strenuous sunbathing in mid-afternoon.
Then after a hectic couple of hours sleeping on the beach, it’s 4.30 and they’re more than ready for a cool Bacardi rum and “Coke,” with lots of ice. Harry likes to have it ready for them, so he’s not rushed off his feet.

Bacardi rum. The one from the sun.